We are in the business of delivering our products and services in a bigger, faster, and smarter way. But what if nobody knew you had a business; then you really wouldn’t have one, right?
It’s like the man who knows a million different ways to make love to a woman, unfortunately for him, he doesn’t know any women; and possibly for the women as well, because they don’t know him either.
As entrepreneurs, we have to know our customers, and they really should know us Email to SMS . We have to know their wants, their needs, and their desires. Why? Because as we should all know by now, our customers always have one thing on their minds, which is, “what’s in it for me?”
Reciprocally your customer needs to know you. Why? Because they need to know that you can provide for their wants, their needs, and their desires. You are they’re own personal “solution provider.”
Armed with this insight, how do you and your customers establish this win-win situation? Well, as business owners we realize that the world is so much smaller because of the Internet and the possibilities that it brings. As a result of this vehicle, we can provide for the needs of our customers, pretty much, anywhere in the world.
Now the new questions is, so while utilizing the Internet, what form of marketing do we use to make and maintain, this blossoming business relationship? I think that we are all aware of Email marketing and how it has, over the past 10-15 years, been the medium of choice for most entrepreneurs. But today I want to point out to anyone not aware that there is a relatively new kid on the block, and its name is SMS.
SMS, also known as “texting,” stands for short message system. As the first word of the name implies, short, is presumptive of speed. And speed is what it delivers. When a customer, instead of having to dial 10 digits, the norm for making telephone calls, only has to input 5 or 6 numbers, the speed is already demonstrating itself. Let me give you an example. Let’s say Bill is looking to find some information on hot dog specials, being offered at Jim’s Hot Dog Emporium. Bill would simply type in the short code, 12345, on his dial pad, after which he would then type in the keyword “hot dog” into the text pad and then send.
What happens is Bill immediately receives a response from Jim, thanking him for joining his data base. Bill gets the information on the special that he was looking for, and through a series of follow up messages he gets Jim’s personal assurance that he will be notified, in advance, of any future specials, being offered by the “Hot Dog Emporium.” Win-win.