It costs a LOT of money to advertise in the conventional advertising mediums. Newspaper ads, TV commercials, direct mail, billboard ads and more all take a large portion of your revenue. Well, if you have a website, you should be complimenting your conventional advertising with email marketing. If you don’t have a website, you should get one. Nowadays, not having a website is like not having business cards.
So how do you go about Internet marketing your brick-and-mortar business. Well, take it from an Internet marketer, the most valuable marketing asset you can acquire is a list of the email addresses of your customers and your prospects. The easiest way to begin building that list is to use an autoresponder service. These services are very inexpensive and they typically provide the HTML code that your web guy can install on your website. If you don’t have a web guy, you can get one from Rent A Coder (rentacoder.com) custom printed mailer boxes near me . You will pay very little for these coders since the vast majority of them live in third-world countries. You have no doubt seen these forms before in many places on the Internet. A first name box, an email box and a Signup button.
Be sure to put your website on your business card and include it in your print advertising. Also be sure to include “join our newsletter” after your web address on all print media.
If business is slow, have a sale! Send an email to your list with an exclusive offer, “Special sale for all of our newsletter readers. Just mention this email and receive 30% off your entire purchase.” or whatever you want to offer. This will fill your parking lot. And it is almost free! In fact if your list is still under 500 in size it can be 100% free. This kind of exclusive offer with a large loss leader will increase you open rate significantly. Your list will be sitting on the edge of their seats waiting for your next email. This is how the millionaire Internet marketers do it.
Give away something really cool for free in exchange for signing up. “Free annual A/C inspection for life when you join our newsletter,” or whatever you can come up with for your own business. Make it really valuable to your prospect. This is another tactic of the millionaire Internet marketers. They give away something electronic, like a downloadable book (again Rent A Coder to help you with this) and they get hundreds of thousands of people to join their list, then they release a product for $500 and they walk away with 10 million bucks. I’m not saying you should do a million dollar launch like these guys do, but the whole premise is that they give away cool stuff in exchange for signing up.
Most smart business owners and advertising executives will do split testing when doing print advertising. Anything less than full split testing and you are throwing a dart at the wall hoping to hit something. The biggest problem with print ad testing is that it is expensive. You have to limit the size of your test population until you know that your ad is profitable. Once you have achieved that level, you still cannot be sure that the next campaign will not be a flop and a complete waste of money, so you are back to testing on a small sample again in order to be sure. You will get better over time and you will learn what works and what does not. But this is a complete waste of money when you can use your entire customer email list in your testing, for next to nothing! Test your entire list to see what sells and what does not, for pennies, and then you will know for sure what kind of response you will get with print.
So what is an autoresponder and why do you need one? An autoresponder will send pre-selected email messages at pre-determined intervals after your prospect/customer joins your list. You set up the schedule and they get the emails one after the other. It is often said that you need to get your message in front of the customer a minimum of seven times before he will buy. So, this allows you to prepare those seven plus messages all at once and then let it work on auto-pilot.