La Piagga Beach Club is one of the most sought-after destinations in South Beach. The members-only club continues to live up to its reputation as the “St Tropez of South Beach.” The high end French restaurant and club maintains the same vibe and clientele as Le Voile Rouge in St. Tropez (where the rich and famous go for brunch) because they were created by the same man, Robert Pascal aka the “High Priest” of the “Good Life.”
“The best place to model watch” according to the Miami New Times, La Piaggia is located at the southern most tip of South Beach, directly across from the exclusive Murano at Portofino Condominiums in the ultra high end South of Fifth neighborhood. The sophisticated ‘Sunday Brunch’ attracts Miami’s jet-setters for great food, great style, great music and a great crowd. On any given Sunday you can spot the likes of a wealthy business tycoon, a famous rock star, a top model or even a former President (Bill and Hilary have been known to pass through from time to time). The ambiance is more than amazing…every bright orange umbrella around the pool seems to have a model underneath it, every table has a giant bottle of a particular Rose wine made famous by the French Riviera, and you can enjoy award winning cuisine with your toes in the sand…literally yacht rental miami.
The view is another highlight of La Piagga. As you lounge under the famed orange umbrella you can enjoy incredible sunsets and watch the yachts and cruise ships sail into the ocean while sipping on a bottle of Rose.
Although La Piaggia is an exclusive members only club, non-members can gain access with ‘VIP demeanor” and possibly a little name dropping. The club offers a complimentary “Ivory Card” membership to residents of South of Fifth and The Island that affords them discounts on lunch and lounge chair rentals. For $1000 a year you can own an “Orange Card” membership for discounts on all food and beverage, complimentary towel service and lounge chairs for 2 people, and access to exclusive special events. The paid membership also includes a ‘surprise gift’ for your birthday or anniversary.